Franchise


Donuterie Sweet Donut® are luxurious, delicious, daily fresh lovingly made donuts, not to be missed in any city.

We sweeten every moment of your life.

The charm and secret of our recipe is the dough, honestly yeasted, which is handmade every single day. Complemented by high quality chocolate toppings, and a varied selection of delicious fillings.

With us, your taste buds will never get bored and you will sweeten every day, especially thanks to special promotions throughout the year.

 

HOW MUCH DOES THE SWEET DONUT FRANCHISE COST?

Sweet Donut has a franchise fee ranges from 15,000 EUR with a total initial investment from 30,000 EUR.

Initial investments: from 30,000 EUR
The initial investment covers bakery and shop equipment, shop design and fit-out, Initial franchise fee and supplies for the first month

Payback period: from 4 months
Average turnover per month: 30,000 EUR
From the monthly turnover : 9%
Advertising fee: 2-4%
Franchise fees: from 15,000 EUR
 


WE SHARE WITH YOU FOLLOWING KNOW-HOW:

Real estate - (we will help with the selection of the best location for the shop)

Training - (we will train your staff)

Marketing - (we work with agencies all over the world)

Supply chain - (we connect you with suppliers)

THE FRANCHISEE WILL BE OFFERED:

Support for site selection and store design
Operating manual consisting of: management manual, employee manual, franchise manual
Ongoing management support
Ongoing audit system
Software system: sales, production, planning and data analyser, administration;
Pre-launch and follow-up training.
Advice with recipes
Sharing know-how in business management
Access to our supplier network.

WE OFFER TWO TYPES OF FRANCHISE:

Kiosk concept (5-10m2) + external bakery 

High street koncept (50-100m2) including bakery

 

WOULD YOU LIKE TO BECOME OUR PARTNER FOR YOUR SWEET DONUT SHOP ?

Here's how to do it:

Fill out the CONTACT form on our website - leave us your contact details and tell us about your business experience. If we find a match, we'll contact you back to get to know you and get things moving.

You will  sign a non-disclosure agreement and preliminary documents - at this point, after you sign the agreement and pay the franchise fee, we'll provide you with all the necessary information that will form the basis of a Sweet Donut franchise.

Based on the information we have provided, we will start looking for suitable premises together. You will have the support of a consultant at all times.

The whole process from initial contact to opening the shop will take between 3-6 months.

 

Frequently asked questions

WHAT IS THE SUPPORT FOR FRANCHISEES BEFORE OPENING ? Show more

After you contact us with your options, we can answer your questions and advise you on the best location for your Frenchise Sweet Donut store.

WHAT ARE ALL THE PRODUCTS YOU SELL ? Show more

Donuts - the menu includes 8-10 types and then we make a new one once a month to replace the least sold donut. We also come up with new species for different holidays of the year like: Valentine's Day, Mothers day, Fathers day, Easter, Ramadan, Christmas etc.


Coffee - our specially roasted coffee comes from different parts of the world.

Lemonades & Milkshakes - you will receive a menu of all our sold beverages and at your discretion choose some of the offered types (depending on the location)

Donut cakes - at your discretion, we can advise on how to create a donut cake, including pricing

Strawberries in chocolate - at your discretion, we can advise on how to create including pricing

DO I NEED PREVIOUS FRANCHISING OR RESTAURANT EXPERIENCE ? Show more

It is not required. We will provide comprehensive know-how, hands-on bakery training and operational guidance. The motivation and drive of each Franchise Partner is more important than hospitality or retailing experience.

WHAT TYPE OF SUPPORT TRAINING WILL I RECEIVE ? Show more

Each Franchise Partners will receive a comprehensive operational know-how including:
full scope Manuals – Location Search Manual, Design and Equipment Manual, Operation Manual, Donut and Beverages Recipes, Marketing and PR Manual
Bakery Training Videos
Bakery Training Program: 4-5 days hands-on Initial Bakery Training
Grand Opening Support
Coaching and mentoring from a dedicated Franchise Development Manager (FDM)
Ongoing phone, video call and on-site field support

WHAT IS THE COST OF OPENING A SWEET DONUT FRANCHISE STORE ? Show more

The cost of opening a Sweet Donut franchise store can vary depending on the type of location, size and fit-out of the store. Typically, the required initial investment starts from 35.000 EUR. We will provide to you a detailed indicative Business Plan calculated for your location, prior to signing any binding agreement. The initial investment will include all bakery and store equipment, store design and fit-out, your initial franchise license fee and your training fees.

HOW LONG IS THE FRANCHISE LICENSE AGREEMENT VALID ? Show more

10 years plus 10-year renewal option.

WHAT ARE THE ENTRY FEES AND ROYALTY FEES ? Show more

Our franchise fees are following: 

Initial franchise Entry Fee: 15.000 EUR

Monthly Royalty Fee:
6-9% of the monthly turnover

Central Marketing Fee: 
2-4% of the monthly turnover 

WILL I RECEIVE GUIDANCE ON PURCHASING SUPPLIES AND EQUIPMENT ? Show more

Yes. we have a preferred vendor program for supplies, and we will also advise you which types and model of equipment you should buy, so you can obtain it locally for the best price and with local warranty. We don’t want to make money selling you overpriced equipment, like most franchises do.

CAN I BUY INGREDIENTS FROM YOU ? Show more

Yes, for the most part, we will be your biggest supplier. However, you will be given a guide on what ingredients to buy from external distributors. You will receive a list of the goods you will purchase from us in the Franchise Agreement. But don't worry, we don't want to make a profit on the sale of supplies, on the contrary, by buying in larger quantities it allows us to give you a lower price for supplies.

HOW QUICKLY CAN I EXPECT MY SWEET DONUT FRANCHISE STORE TO OPEN, ONCE WE ARE APPROVED ? Show more

The opening of each newstorevaries based on location, fit-out requirementsand your business skills.The timeframe on average will take4-6 month (from which usually 1-2 month are for location search and lease negotiations, and 2-4 months are for re-designandfit-out).

HOW DO I GET STARTED ? Show more

Click here to fill out our franchise applicationformand we will contact you shortly.